The Influence Of Colors On Your Emotions And Decisions

The influence of colors on the behavior of each individual can happen in a conscious or unconscious way. Plus, it’s more powerful than we might think.

The best sense we have is our eyesight. Because it offers us the opportunity to see innumerable images, objects and colors. And the influence of colors on our daily lives is undeniable.

To begin with, all objects reflect light in different ways. And it is this reflected light that we perceive as color.

In addition, each person reacts to colors in a specific way. This response may reflect our emotional state or relationships with our personality, such as:

  • Food preferences
  • Unpleasant images
  • Comments on advertising

The color range that most people can distinguish are also the colors that appear in the rainbow:

  • Red
  • Orange
  • Yellow
  • Green
  • Blue
  • Indigo
  • Violet

In this article we will describe each color. We also explain how colors affect people every day.

Red, a striking example of the influence of colors

Red is the most striking color. It also expresses impulses such as:

  • Love
  • Passion
  • Warmth
  • Vibrance
  • Consolation

But it can also represent negative feelings:

  • Fury
  • frenzy
  • Lack of control
  • Violence

It is also connected with signs of danger and violent situations. So red is a perfect example of the influence of colors on our emotions.

In addition, red induces some effects in the human body. Here are some examples:

  • The heartbeat speeds up
  • Appetite rises
  • Sensation of heat

Red also possesses a strong vibration. So this color will linger in our minds. It also has a strong appeal and attracts people.

Orange

The next color is orange, a warm color. But it’s not as impressive as red. Orange is associated with energetic or very dominant people.

This color also indicates the following aspects:

  • boldness
  • Desires
  • Youth
  • Adventure
  • Imagination
  • Positive Stimulation

It also provokes feelings of hunger and thirst. Thus, these properties make it a suitable shade for restaurants and food zones. This shows how we can use the influence of colors in many ways.

However, in a closed room, it can cause insomnia. This is due to its intensity. So orange is an example of how colors affect our feelings.

Yellow

Yellow is such a vibrant shade that it grabs people’s attention. This is also due to its warm, pleasant and stimulating brightness.

The following meanings are attributed to yellow:

  • Immortality
  • Arrogance
  • Power
  • power
  • lordship
  • Wealth

In everyday life, yellow is also used to represent warning signs such as:

  • Quarantine at sea
  • Changing direction at the traffic light

It is a color reminiscent of light. In addition, it is associated with intelligence.

On small surfaces and in a light shade, it is a pleasant color. But if you use it in large spaces and with intense shades, it can become irritating and drain your eyesight.

Yellow speeds up metabolism. It can also cause frustration or anger if present in an intense shade and in a small room.

Green

Green is the typical color of nature, the countryside and the forests.

It reminds us of:

  • Spring
  • Fertility
  • Renewal
  • Grow

In a positive sense it also means:

  • Prosperity
  • Health
  • Heap
  • Logic

This color is made of blue and yellow. Thus, it is considered a midpoint between emotions and judgment.

In stressful moments it causes:

  • Freshness
  • Relief
  • calmness
  • Consolation
  • Peace
  • Relaxation
  • Peace

We also associate it with sociable, kind and patient people who hate solitude and seek companionship.

Blue

The color blue immediately reminds us of the image of the sky or the sea.

In addition, it is associated with many abstract concepts, such as:

  • To trust
  • Intelligence
  • Peace
  • Honour
  • Safety
  • Truth
  • Wisdom
  • Immortality
  • Reliability

We also call it a cold color. This then refers to the image of ice or of iron, depending on the intensity of the shade.

In addition, it encourages peace, quiet and spiritual flight. Blue doesn’t tire our eyes either. So you can use it in large spaces.

It also has a relaxing effect that leads to serenity and tranquility. In addition, it can lower body temperature and even heart rate. But it can also cause sadness.

Indigo

Indigo is a very powerful color for the mind. That’s because it stimulates the imagination and intuition. It also deepens our emotions and darkens our thoughts.

But it can be dangerous for gloomy people. Indigo, on the other hand, also has calming effects.

This color represents beauty, mystery and wisdom.

In Asian countries such as India, China and Japan, people use indigo in abundance, both in paper and in the textile industry.

Violet

Purple is the symbol of humility and patience.

We associate it with thoughtful people and also with:

  • Loneliness
  • Pain
  • Sacrifice
  • mystical

Purple is a mixed color, made from red and blue. It also has very contradictory meanings.

This color represents a mixture of the masculine and the feminine. It can create relaxation, spiritual strength and sensitivity in people with irritable characters.

The brighter shades of purple are associated with egocentric and materialistic people.

On the other hand, we also have white and black. We don’t actually think of them as colors. For white is the sum of all colors and black is the absence of color.

But white and black also have an effect on people and prove the influence of colors.

White

White is typical of serene and understanding people. It also helps to combat feelings of disenchantment or isolation.

White symbolizes:

  • Purity
  • Innocence
  • Chastity
  • Brightness
  • virtue

It is also a color that lights things up. White thus creates a feeling of brightness and spaciousness in the rooms. But it can also give the impression of a space that is not very friendly.

Black

On the other hand, we have black that takes in all the light. We associate this color with:

  • Dead
  • Darkness
  • Destruction
  • Mourning
  • Mystery
  • Elegance

Black is the opposite of white and thus can symbolize the following things:

  • The evil
  • Sorrow
  • being unhappy
  • Formality
  • Refinement
  • Power

Ultimately, we associate all negative feelings with black. Because when we combine black with other colors, black actually reverses all positive meanings.

For that reason, we also connect it with introverted people. But shades of black also show that colors influence feelings of elegance, power, individualism, protest or rebellion.

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